Over the last 10 years, I have worked with brands to accelerate their growth and shape their identity.

I am a big believer in technology and how it shapes our future. If you are not an early adopter, you can get left behind. In business, having a good idea about what’s coming around the bend is crucial. As a marketer and designer, utilizing tools like AI and understanding that web3 is intrinsic to our future daily lives helps to keep me a few steps ahead.

BRANDING

Brand strategy, messaging, logo design, visual identity system, brand guidelines, product launches

creative

Catalogs, brochures, POAPs, banners, merchandise, emails, trade show displays, product photos, and more!

marketing

Marketing strategy, social media campaigns, web management, copywriting, content marketing

Promotions

Community events, social content, giveaways, third-party endorsements, video and blog reviews

HIGHCOM ARMOR

HighCom Armor is a leader in advanced ballistic armor manufacturing. As a global provider of body armor and personal protective equipment HighCom Armor designs, develops, tests, manufactures and distributes armor worldwide. I’ve worked with HighCom for over nine years and have worn many hats for the company; at the start of 2013, HighCom had never sold or marketed its products directly to the end users. The company relied heavily on private labeling and government contracts. One of my main objectives was to create brand awareness. I did this through social media campaigns, third-party endorsements, launching an online store, rebranding the company’s persona and logo, designing trade show displays and marketing materials (brochures, catalog, flyers, etc.), email marketing, blogging, online giveaways, and promotions. I also played a key role in driving technology and connecting our ERP, CRM, and website. As a manufacturer, it was critical for HighCom’s systems to be synced to improve the flow of business operations as the company grew from a small warehouse in Ohio to a global business.

GRAPHRICA

Graphrica is a web3 development hub focused on learning & teaching subgraph development. Graphrica hosts multiple community events as well as educational courses for those wanting to level up on subgraphs, tools, and web3 solutions. I create new POAPs weekly for their community events and educational courses. Below are some of my favorite POAPs.

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SABAH

Celebrated for their quality, comfort and unique look, sabahs are entirely handmade leather shoes. Sabahs can be purchased in-person from Sabah Houses in Dallas, New York City, Los Angeles, Washington, D.C., as well as traveling pop-shops. I have worked with Sabah to promote their brand in new cities with email and social invites to fit the company’s playful brand.

MOTHER CITY MODULAR

The first modular synthesizer company in Africa. Mother City Modular’s goal is to create access to modules, cases and eurorack accessories for the local community. I was brought in to help create the company’s brand’s identity (logo, color scheme, fonts, labels, etc) and to help promote the brand by designing artwork for social media, workshops and events.